Author: Dan Visentin

We are thrilled to announce that we have awarded a new franchise which will be located in the vibrant city of Mesa, Arizona. We are always pumped when we award a new territory - Not only does it contribute to our vision to make Greenlight Personal Training a household name in North America but also our commitment to spreading the message of health, fitness, and community is strengthened with every new territory awarded. Seeing the lives of both our franchise owners and the clients they serve transform for the better brings

Overcome Obstacles and Achieve Success as a Boutique Studio Owner with Greenlight Are you an aspiring boutique studio owner looking to overcome the common obstacles that often hinder getting started? Look no further than Greenlight, the ultimate partner for removing the barriers that stand in your way of opening a successful studio. We understand the crucial elements necessary for thriving in the fitness business, and our expertise has been honed through years of experience working with hundreds of boutique gyms. From finding the perfect location to securing financing and providing a

As a personal trainer, you know that understanding your clients is key to helping them reach their fitness goals. But have you ever considered how well you understand your ideal client as a whole? Enter the buyer persona. In this blog post, we dive into the world of buyer personas and why they are essential for personal trainers looking to open their dream studio. What is a Buyer Persona? A buyer persona is a detailed profile of your ideal client. It's like a vivid portrait that helps you visualize and understand their

Owning a franchise offers you an opportunity to start a business with the benefit of expert guidance and proven models. At Greenlight Personal Training, we want to partner with people who we’re super compatible with, and we’re guessing you feel the same! If you’re considering joining the Greenlight family we recommend you ask yourself these five important questions first to find out if a fitness franchise is the right fit for you!  Are you passionate about health and helping others? Fitness franchises are about creating a safe and effective space for clients

Recent global reports have shown that the health club industry has continuously seen strong growth over the past decade, adding upwards of $100 billion to the economy. The fitness segment in particular has seen great success with franchise brands able to scale thousands of locations efficiently and effectively around the world. These statistics seem to reflect what we already know at Greenlight Personal Training, that people are willing to pay in order to look and feel better in all facets of their lives.  Here are the top 5 reasons for the

The obvious reality of opening a gym or personal training studio is that it requires money.  How much money will depend on a whole host of factors. Typically there will require a combination of personal savings, friends/family money, and some type of financing mechanism. Financing your gym can come through forms of debt like small business loans from banks, alternative lenders, outside investors, small business grants, credit cards, or a line of credit.  Finding the right financing for your gym will depend on: How much money you require, How much money

As a personal trainer, you probably don't know much about commercial leases, that's okay. This blog will give you some insight into some of the key components to educate yourself on before seeking out a lease for your gym. The monthly cost of a lease is going to be one of your largest fixed costs for your gym so ensuring you find the right space, under the right deal that will meet the needs of your business now and in the short term future.   The characteristics of the ideal space will

Calling All Successful Gym Owners - Your Next Location is Easier Than You Think You find yourself lying in bed, eyes wide open and suddenly you realize; it's time. You have done it.  Your business is crushing it and you are ready to take it to the next level. You are ready for your SECOND LOCATION! Firstly, congratulations!! This is a tremendous accomplishment as a gym owner and has taken years of dedication and commitment to achieve. And secondly, you are in the perfect position to absolutely crush it with a Greenlight Fitness Franchise.  Now in

They say hindsight is 20/20 because it can be easy to look back and see very clearly what we should have done differently. And yet, many still find themselves making the same mistakes over and over again. Now wouldn't it be nice if we all had crystal balls and could see into the future? Unfortunately, that is not the world we live in. So I believe next best option we have is reflection. Asking yourself: What mistakes have I made and what wouldn't I do, if I could do it all over

You want to start a fitness business - whats the right path for you? Turning a passion for fitness into a career can be a very rewarding endeavour. But not all fitness or micro-gyms are created equal. For the sake of this post, I’m only going to look at coach led businesses and facilities using the following three comparison categories for the different models: Start-up Challenges, Financial Commitment, and Growth Opportunity.   Online  Start-up Challenges: Very low - online fitness programs have a very low barrier to entry. There are many platforms available for coaches to deliver their